11 Easy Ways To Improve Website Speed; How To Fix Your Slow Website

If your website is slow, you’re losing money. It’s that simple. In this blog post, we are going to discuss 10 tips to help improve website speed. We’ll also provide some helpful tools and resources that you can use to diagnose and fix the problems with your website. Website speed is a critical factor in SEO, user experience, and overall revenue generation. If you’re not taking steps to improve your website speed, you’re falling behind the competition.

Hi there! I’m Sarah

I specialise in creating custom, fast-loading WordPress websites that are designed to help sell your services to potential customers online. I develop user-friendly websites that look amazing and deliver an amazing user experience.

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Ways To Improve Website Speed On Your WordPress Website

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1. Optimize Your Images

One of the most common culprits of slow website performance is un-optimized images. Large, high-resolution images can take up a lot of space and significantly slow down your site’s loading time.

If you are uploading images to your website make sure they are:

a. The Correct Image Format

If you are uploading images to your website you need to be uploading either webp or Jpeg/jpg format unless you are uploading an image like a logo that needs a transparent background, this would be the only time you would be using a PNG image. If you already have images uploaded that are large files I suggest using the below plugins to help optimize:

  • ShortPixel – a WordPress plugin that does automated image optimization
  • Convert WebP & AVIF – a WordPress plugin to convert images to the WebP & AVIF format (Converting images to WebP and AVIF simultaneously guarantees the lowest weight of your images and compatibility with all browsers).

b. Always Compress

If you haven’t yet started uploading images to your website then I suggest before you upload ANY images on your website they would need to be resized (if required) & compressed, If you want to check out SEO best practices for blog posts then click here. There are a lot of tools out there to help with this such as TinyPNG.com your website images can also be converted to webp format for even faster loading times – download this plugin here.

c. Make your Image Responsive

a responsive image is an image that will automatically adjust and resize itself to fit the device it is being viewed on. This means that you won’t have to manually resize each of your images, making the process much easier.

2. Minify CSS and JavaScript

Minification is an awesome way to reduce page loading speed and give your website a performance boost! By removing unnecessary characters like whitespace and line breaks, you can make your webpages fly. Not to mention, it’s super simple to do!

Here are a couple of free plugins you can use to minify CSS & Javascript:

a. Autoptimize

An amazing and free tool for website optimization and minification. You can choose the code to optimize from CSS, JS or HTML and have your scripts saved as a cache, with an auto-reload cycle. Setting up this plugin is super intuitive—even a beginner can do it easily! With just one click you can optimize for maximum speed and get improved performance on your website. Best of all, Autoptimize is completely free. Download here!

b. W3 Total Cache

A great plugin for website optimization. This is a comprehensive caching solution that also includes minification and concatenation of CSS and JS files. It’s also great for reducing server load and improving SEO rankings while making your website lightning-fast because it takes fewer resources to load the pages faster. Download here!

Just use one of the many tools available online and watch as your CSS and JavaScript files shrink up in size. Who wouldn’t want their pages to load faster? Optimizing code with Minification will help you get one step closer to total website success.


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3. Enable Caching

Caching has so many benefits for your website’s performance. If that isn’t enough, it is also super easy to enable in WordPress! When you enable caching, it temporarily stores web pages on the server so that the next time a user visits your site they can access the cached version. This ultimately reduces page loading times and makes sure your users don’t have to wait around when they visit or try to search for something on your website. 

Here are some free caching plugins you can install on your WordPress Website to improve website speed:

a. W3 Total Cache

as I mentioned previously this plugin not only minify CSS, JS & HTML it is also an awesome caching plugin. It will help to reduce server load, improve SEO rankings and improve website speed. Download here!

b. WP Super Cache

another great caching plugin for WordPress. It has all the features you need to optimize your website for performance, including HTML and JavaScript minification, GZIP compression and more. Download here!

c. WP Fastest Cache

This is a great caching plugin that makes sure to improve website speed by loading lightning fast with minimal server load. This plugin also supports minification of HTML, CSS and JavaScript files, allowing you to reduce page loading times even further. Download here!

4. Use a Content Delivery Network (CDN)

A content delivery network (CDN) offers an efficient and cost-effective way to ensure that everyone around the world can access your website quickly. Instead of having to store all your content on a single server, your website’s data is stored in multiple locations across the globe. This means that when someone visits your site, they will receive the data being served from a local server rather than having to wait for it to be retrieved from far away. As a result, this will improve website speed & loading time so users end up with a better overall experience while they are on your site.

Can you set up a CDN for free?
Screenshot 2023 01 22 at 15.15.08
Free CDN To Improve Website Speed

Yes, there are several free CDN services available. Many of these free options have some limitations, but they can still help you improve website performance and user experience. You can usually set up a CDN through your hosting provider (I use SiteGround) or get a third-party service like Cloudflare or BunnyCDN.

5. Reduce Server Response Time

The amount of time it takes for a web server to respond to a request is known as the server response time. The faster the server response time, the faster your website will load for users. There are several ways to reduce server response times, such as using a reliable hosting provider and optimising your database.

6. Clean Up Your Database

The importance of maintaining a healthy database cannot be underestimated. Over time, outdated information like old post drafts and older revisions can start to build up in your database and it can seriously slow down the performance of your website. Fortunately, there’s an easy way that you can clear out this junk and keep your database as optimised as possible – simply install the WP-Optimize plugin. This clever plugin will help you to identify any unnecessary data that is cluttering up your database and then delete it, so you can enjoy improved website performance with minimal effort on your part.

7. Purchase Good Hosting

The number of times I have seen businesses with poor hosting (e.g. GoDaddy being one of the worst culprits) & then wonder why their website is slow. Quality web hosting can make all the difference when it comes to performance. Do not skimp on this or you will be disappointed in the results.

Hosting companies that won’t slow do your website:

a. SiteGround – a great choice for any WordPress website. It offers top-notch performance and security, with lightning-fast loading times due to the advanced caching technologies and optimised servers.

b. WPEngine – an industry leader when it comes to managed WordPress hosting. With this provider, you get a high level of service and support, along with great performance and security.

c. Cloudways – a cloud-based platform that offers managed hosting services for WordPress, with the option to choose from several different cloud providers such as DigitalOcean, Amazon Web Services (AWS), Google Cloud Platform (GCP) and more.

8. Reduce The Number Of Plugins

Too many plugins are like having a cluttered home. While it may be easy and convenient to add more, too many can bog you down, making your website slower than it should be. It is best to keep your plugins to a minimum! If you’re not sure if there’s a plugin you need, chances are you don’t need it. If there is an old plugin that you no longer use, make sure to uninstall them so that your pages stay fast and responsive. 

9. Remove Unused Themes

If you’ve had your WordPress website for a while, pay attention to the themes it currently uses. Outdated or inactive themes can really slow down your website performance, so it’s important to take action by deleting them. Keep only the active theme installed and up-to-date to ensure consistent performance and maximum speed. When it comes time to make changes or updates to the look of your website, research new options on reliable third-party sources to save time and guarantee compatibility with current WordPress versions.

10. Remove Unused Images

Having unused images clogging up your Media Library can be a real pain for any website. Not only does it take up valuable disk space, but it can also slow down your page loading time significantly. Keeping only the most relevant and important images in your library is a pretty easy task, and definitely worthwhile – after all, who wants to wait ages for a page to load? Deleting anything unnecessary will help you get the most out of your website by decreasing load times and increasing performance. A little bit of housekeeping now really could pay off in the future!

11. Implement a Lazy Load Feature

The lazy load feature is a game changer for any website looking to increase their loading time performance. Rather than load all of the images on a page at once, it will intelligently only load them as they come into view, meaning your users won’t be stuck waiting around for all that data to stream in. What’s more, if you don’t even scroll to the bottom of the page, then none of those images that are “below the fold” will be loaded at all! So make sure you check out the lazy load feature on your site – it could make a world of difference in both user experience and conversion rates!

Free Plugins For Lazy Loading:

a. Smush – this plugin can make a huge difference in the performance of your page, giving you everything you need when it comes to image optimization. With just one click of a button, you can activate lazy loading everywhere necessary to keep your images from weighing down page performance. Plus, Smush lets you customize and restrict where lazy loading appears, so you have complete control over how each element displays.

b. Lazy Load by WP Rocket – this simple yet effective plugin by the same developers behind the popular WP Rocket caching plugin is a fantastic free tool to improve website speed that’s worth trying out. It’s sure to help out with pages that have a lot of images, thumbnails, avatars, background images and text as it can get them onto the page faster, meaning less frustration and happier visitors! Plus iframes can be substituted with image thumbnails too – so all in all, this next plugin has got you covered on things that may slow down your loading speed.

Final Thoughts

If you’re looking for a plugin to help optimise your website, WP Rocket is definitely the way to go. It’s a website performance optimization tool & its advanced features make it easy to increase page loading times and improve website speed all around – and that’s just for starters! The caching and pre-loading functions alone are enough to give tremendous leaps in website performance, but there’s so much more included. Though it’s a paid plugin, using it could be well worth the investment, especially as it helps keep your site running smoothly with no extra effort on your part. So if you’re looking for an easy and reliable way to give your website a boost, try out WP Rocket!

Screenshot 2023 01 22 at 15.22.58
WP Rocket – Best WordPress Caching Plugin

These are just some of the ways to speed up your WordPress website. Keeping an eye on your page loading times is key – if they start to slow down, be sure to check over your website and see if any of the above strategies can help you out. With a bit of proactive work, you’ll be able to keep your site running faster than ever before!

If you are looking not only to improve website speed but also SEO optimisation then check out my blog on SEO optimisation; a free checklist here

Want to know more about our bespoke website design & SEO packages? Visit our website here!

Over time, outdated information like old post drafts and older revisions can start to build up in your database and it can seriously slow down the performance of your website. Fortunately, there’s an easy way that you can clear out this junk and keep your database as optimised as possible – simply install the WP-Optimize plugin. This clever plugin will help you to identify any unnecessary data that is cluttering up your database and then delete it, so you can enjoy improved website performance with minimal effort on your part.

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Sarah Worboyes, Website Designer and Dubsado Strategist

Hi, I’m Sarah!

WordPress Website Designer & Dubsado Specialist based in Ealing, London. I write about all things WordPress, Divi, SEO & Dubsado.

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About The Author

Meet Sarah Worboyes, a freelance Website Designer and Dubsado Strategy. Born and raised in London, Sarah is a blend of creativity and strategy, combining both aspects beautifully in her work. Her passion for design, coupled with her expertise in strategic client experience via Dubsado, results in high-quality and even higher conversions.

To keep up with her latest professional insights and quirky takes, follow Sarah on her social media @sarah_worboyes.

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