If you’re here, you’re probably looking for ways to increase traffic to your website. No matter your business, purpose, or niche, there are a few standard tricks that are worth trying out.
In this article, I’ll go over the best 6 ways to increase traffic to your website. Oh, and did I mention they’re free?
How to Increase Traffic to Your Website
1. Keyword Research
Keyword research is the first place to start with any website traffic project. After all, keywords are one of the most important links between your website and search engines. Potential customers type in the keywords and, if used properly, your site should pop up in the results.
If you haven’t done any research yet, make it the first thing you do today (after reading this post, of course). You need to disperse keywords throughout your website content in strategic ways and follow best practice rules. I’ll do a separate post about this. But for now, use free keyword tools to start your research.
Some popular free tools include:
Make sure your keywords relate to your business niche and, if applicable, to your local area. Keyword research tools should make it obvious which will be best for your business.
2. Start a Blog
Blogs are often seen as an afterthought for many websites because they can take a lot of time and energy to set up. However, adding content to a blog is a great way to expand your search engine reach.
Why? Blog posts allow you to insert different keywords to hit different searches and essentially work as new pages to your website. Use them to draw in new traffic, which you can then direct towards your sales or service pages.
Also, blog posts are perfect for showing your industry knowledge to prove to site visitors that you mean business. They work great for new visitors and are useful to keep potential customers returning to your site.
3. Submit Your Site to Search Engines
Submitting your site to search engines might sound very official, but it’s a pretty easy process. Again, I’ll cover this in more detail elsewhere. For now, we’ll just cover the basics.
When you submit a site to a search engine (such as Google), it’ll crawl through the pages, process important information, and then index it in the search index. As you can imagine, this helps get your pages to rank higher on the search engine.
Sure, Google will find your website eventually even if you don’t submit it. But submitting manually speeds up the process and highlights new and important pages. Taking crawling into your own hands vastly improves your odds of ranking well.
4. Promote Your Site on Social Media
This should be a no-brainer. Social media is a massive presence in our everyday lives, making it ideal for funneling viewers from your social platforms to your website.
The social media click-through rate (CTR) for businesses in 2020 was 1.3%. While this might not sound like much, it could translate to thousands of missed opportunities to convert social media users into potential customers.
Simply create a links page to your website and put it in your page bio. Doing so means you can track your analytics and drive traffic specifically where you want it to go. Part of this should involve making a dedicated landing page, which you could use for the latest promotions and deals, information on particular topics, and more.
5. Email Marketing
Have you started an email marketing campaign yet? If not, why? It really doesn’t involve much work and, according to one report, offers a return on investment of up to 4200%!
You should start by creating a lead magnet (I’ve got a freebie that you can download to get you going), and you should include relevant website links in your email marketing campaigns.
Lead magnets should ideally mix information, valuable tips, and promotions. Better yet, you can repurpose email marketing as blog posts by expanding on your original ideas. It works the other way round, too.
While it might take you a few days to get a decent run of emails written up, you can then schedule them using an automated tool. After this, you can sit back and watch the visits roll in.
Never underestimate the power of Pinterest, a social media platform that stands out from the competition. Like Instagram, it’s visually driven but has the advantage of making page links much more intuitive.
Does your ideal client hang out on Pinterest? Probably, it has a very wide customer base. Do their searches cross over with your product offerings or services? Again, probably, as you can find pretty much anything on there.
Use the platform wisely by creating pins to freebies, content, blogs, promotions, and more. Make sure you choose professional, interesting pictures that people will want to investigate. One of the drawbacks of such a popular platform is that it’s easy to get drowned out by the competition.
But, if you’re lucky enough to have a pin go viral, it’ll have a very long shelf life. A top-of-the-line CTR for a pin is about 0.9%. It might sound low, but if your pin gets millions of views, this could translate to tens (or hundreds) of thousands of page visits.
There are so many free ways to drive traffic to your website, but they will involve some work to set them up. Similarly, you’ll need patience, as the tips I’ve suggested here rely on organic traffic and interest, which doesn’t happen overnight.
Try not to get bogged down or overwhelmed by the options at your disposal. My list is arranged in order of importance, so start from the top, pick one each day, and make it happen.
I also have a free guide on how to drive traffic to your website and have everything set up within 5 days. Click here to find out more.