Need more traffic to your blog? 9 ways to drive traffic to your blog

You’ve created an amazing new blog which has taken you over two hours to finally write, you hit publish only to find a week later on Google analytics it’s not getting any hits…  and you think to yourself “How do I drive traffic to my blog?”

If this sounds like you, you’re not alone. Driving traffic to your blog can be challenging, but there are effective strategies that can help. In this blog post we’ll go through 9 best ways to get more traffic to your blog.

How To Drive Traffic To Your Blog Posts

Implementing these strategies will help you get more traffic to your blog, improve your SEO, and increase engagement with your audience.

1. Pinterest

Drive traffic to your blog, Pinterest

Pinterest is not only a great platform for inspiration and DIY projects, but it’s also a powerful tool for driving traffic to your blog. You can create visually appealing pins with a catchy titles and link them to your blog posts.

The best part is the average lifespan of a pinterest post is 3.5 months which is far longer than social media platforms which can be up to a week.

Remember that Pinterest isn’t a social media platform it’s a search engine. Make sure to use relevant keywords in your pin descriptions and board names. This will help your pins rank higher on Pinterest’s search results.

All you need to do is make sure you have a Pinterest business account so that you can access analytics to track your pins’ performance. Then head over to Canva (which you can get a free account) and start making some simple designs to link to your new blog posts.

2. Optimise Your Blog Posts for SEO

One of the best ways to drive traffic to your blog is by making it more discoverable through Search Engine Optimisation (SEO). This includes using relevant keywords, meta descriptions, alt tags on images, and internal linking.

Identify popular keywords related to your niche and incorporate them into your blog posts naturally. Use tools like Ubersuggest or SEMrush to find the most searched keywords in your industry.

Optimising your blogs for search engines like Google one of the best ways to drive more traffic to your blogs as there are over 8.5 billion searches per day on Google and the average lifespan of a blog post is 2 years so optimising for search engines will make sure your content stays relevant in the long run.

If you are serious on optimisaing your blogs then check out my free Checklist for Optimising Blogs for SEO. This blog will show you how to get on page one of Google Search Engines.

3. Email Marketing

Mailerlite - Email Marketing

Building an email list should be one of the first things to implement in your business in 2023, and if you want to know more about doing this click this link to learn how to create your lead magnet to build your email list.

The main aim of email marketing is to nurture your audience and keep your subscribers updated about your business, promotions, and other important updates. Email marketing has an ROI of £42 for every £1 spent, making it a highly effective way to drive traffic to your blog.

4. Promote on Social Media Networks

Social media is a no-brainer for driving traffic to your blog posts. With its massive presence in our everyday lives, it’s the perfect platform to funnel viewers directly to your site.

In 2020, businesses had a social media click-through rate (CTR) of 1.3%. While it might not seem like a lot, think about the potential thousands of missed opportunities to convert social media users into customers.

Luckily, the solution is simple. Just create a links page on your website and include it in your page bio. By doing this, you can easily track your analytics and drive traffic exactly where you want it to go. Create social media posts with hooks that drive back to your blog posts.

Don’t let valuable opportunities slip away. Utilise the power of social media to grow your website traffic and boost your business.

Creating a YouTube channel is a great way of driving traffic in general to your website and show you are the expert in your field. Also creating youtube videos for your blogs posts to embed and link to your channel and vice versa too! This will help drive traffic between the two platforms, and also allow you to share video content on both.

6. Internal Linking

An internal link refers to a hyperlink that connects one webpage or blog post within your website to another. These links serve as pathways for both your website’s visitors and search engines, enabling them to access and explore your content. Users rely on these links for seamless navigation, allowing them to easily discover the content on your site. Also, search engines rely on these links to efficiently crawl your website’s pages, ensuring that no page goes unnoticed – if a page lacks internal links, it may remain hidden from search engine indexing.

So, linking your blog posts to your homepage and throughout your web pages is super important for driving more traffic.

7. Guest Blogging

Guest blogging is a great way to reach a new audience and drive traffic back to your blog. Look for blogs in your niche that have engaged audiences and offer to write a guest post for them. Guest blogging is great for backlinks, backlinks are links from other websites that direct traffic back to your blog. This can help increase your domain authority and improve your search engine ranking.

8. Submit Your Sitemap To Google Search Console

You need to submit your sitemap to Google Search Console so that it can properly crawl and index your website. This will help improve your blog’s SEO, which in turn can drive more organic traffic to your blog.

Want to know how to submit a sitemap to Google Search Console? Read this article.

9. Utilise Google My Business

Setting up your Google My Business profile is imperative for local SEO. It allows you to show up in local searches on Google maps and can also provide important information such as your address, contact details and website link.

You can write and publish posts to your Google Business Profile to increase your blog traffic. The content will show in Google search and on map results. Here is a great article from Google on how to setup and optimise your Google My Business Profile.

Conclusion

Driving traffic to your blog requires a combination of various strategies and consistent effort. By utilising techniques such as social media promotion, SEO optimisation, guest blogging, email marketing, and internal linking, you can attract more readers to your blog and increase its visibility.

However, it is important to keep in mind that building a successful blog takes time and patience. Continuously creating high-quality content and promoting it through various channels will ultimately help you achieve your goal of driving more traffic to your blog.

So keep experimenting, stay persistent, and watch your blog grow!

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Sarah Worboyes is a Creative Website Designer based in Ealing, London, specialising in SEO, WordPress Website Design and Dubsado Setups.

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Sarah Worboyes, Website Designer and Dubsado Strategist

Hi, I’m Sarah!

WordPress Website Designer & Dubsado Specialist based in Ealing, London. I write about all things WordPress, Divi, SEO & Dubsado.

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Meet Sarah Worboyes, a freelance Website Designer and Dubsado Strategy. Born and raised in London, Sarah is a blend of creativity and strategy, combining both aspects beautifully in her work. Her passion for design, coupled with her expertise in strategic client experience via Dubsado, results in high-quality and even higher conversions.

To keep up with her latest professional insights and quirky takes, follow Sarah on her social media @sarah_worboyes.

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