11 Blogging Mistakes You’re Making As a Small Business Owner & How to Avoid Them In 2024

Blogging has become a popular way to share knowledge on various topics. However, it takes more than just writing content and publishing it to have a successful blog.

In fact, if you’re not careful, you may be making some mistakes that could be setting you back from growing and ranking on search engines for your blog posts. Let’s take a look at 11 common blogging mistakes to avoid and how to fix them in 2024.

Social media is a powerful tool for promoting your blog, it’s just one of the nine ways that I talk about how to drive more traffic to your blog in this blog post here and also having the option for others to share your blog post on social media will reach a wider audience. Many business owners make the blogging mistake of not including social share links on their blog posts. This makes it difficult for readers to easily share your content with their followers.

social sharing links, blogging mistakes to avoid

Make sure to include social share buttons on your blog so that readers can easily promote your content.

Here are some free plugin you can use for WordPress:

  1. Shareaholic
  2. Add To Any
  3. Social Media Share Buttons & Social Sharing Icons

Not providing informational content & only using it as a journal

Your blog for your business is NOT a diary, the amount of times I’ve seen business owners use their blog as something that they write down their daily journaling thoughts… PLEASE DO NOT WASTE YOUR TIME. This is not the purpose of a blog, you want your blog to serve a purpose and provide valuable information for your visitors. Your blog needs to hold your visitor on your page for longer and direct them to the information they need.

So, if you’re just using it as a personal journal, I can tell you know your audience will not find it useful and it’s very doubtful that you will have a chance of ranking on Google either. Make sure to focus on providing valuable content that your readers can benefit from.

Not researching questions to answer or keywords on your blog

The number one reason for any business to start a blog is to target additional keywords that can’t be targeted through the main pages of their website. By having a blog you are going to Increase website traffic and drive conversions by targetting more keywords and ranking on search engines.

So, one way to make sure that you’re blog is providing valuable content is by researching popular questions related to your blog’s topic and answering them in your posts. This not only shows that you have expertise in the subject, but also helps drive organic traffic to your blog through search engines. You also need to be using relevant keywords on your blog posts can also help improve your search engine rankings.

If you want to know more about how to optimise your blogs and how to research keywords then click here.

Not promoting the blog through other channels

Social media is a great way to promote your blog but remember that it’s not the only channel available. Don’t forget to promote your blog through other channels such as email marketing, guest blogging, or collaborating with other bloggers. This will help increase traffic to your website and this in turn will give your website more authority with Google.

You’re not using an email marketing opt-in or lead magnet sign up

social sharing links, blogging mistakes to avoid

I’d focus way more on email marketing than social media. Email generates $42 for every $1 spent and is still a valuable tool for engaging with your audience and driving traffic to your blog.

However, if you’re not providing an opt-in or lead magnet for readers to sign up for your email list, you are missing out on leads, the opportunity to grow your email list and drive traffic to your blog – this is a huge blogging mistake business owners make all the time.

Firstly, go research and create a lead magnet that visitors are keen to download and then make sure to include an option for readers to subscribe to your email list so that you can continue to engage with them and promote your blog – you can add this to your sidebar for starters.

Making money from your blog is important, but it’s essential to strike a balance between promoting products and providing valuable content. If your blog posts are filled with too many paid ads or affiliate links, readers may feel like they’re being constantly bombarded with sales pitches.

Instead, focus on creating genuine and helpful content and include advertisements in moderation, maybe direct your visitor to your services / products instead so it feels more human.

Not internal linking pages

Including internal links in your blog posts is important for both user experience and search engine optimisation. Internal linking helps guide readers to other relevant content on your blog, while external links (backlinks) can improve your authority and credibility.

Not sure what I mean by internal linking? Internal links are hyperlinks from one of your web pages to another page that lives on the same domain.

There are huge benefits of internal linking:

  1. Better user engagement
  2. Shows your pages authority to search engines
  3. Drives higher conversions
  4. Tells Google which keyword you want to rank for

Make sure to include relevant links within your blog posts to provide additional value to your readers.

Not having a short about section on every blog post

Screenshot 2024 01 26 at 14.00.07

While your blog likely has an “About” page, it’s important to also include a brief about section at the end or in the sidebar of each blog post. This helps readers understand who you are and what your expertise is in the specific topic they just read about. It also provides an opportunity for them to connect with you or follow you on social media.

Similar to including internal links, having a related blogs section at the end of each post can help guide readers to other relevant content on your blog. This not only keeps them engaged with your content, but also helps improve your website’s bounce rate and SEO.

Not updating old content

Finally, one major blogging mistake many business owners make is neglecting their old content. As your blog grows and evolves, it’s important to go back and update old posts with new information or insights. This not only helps maintain the quality of your blog, but also shows readers that you are actively engaged in providing valuable content.

Thinking quantity is better than quality

A huge blogging mistakes is the quantity over quality thinking. No one can blog every single day and I would always say it’s much better to have a couple of blogs each month that are of high quality content rather than a 200 word blog that’s not optimised for search engines. Search engines value well-written content that keeps a visitor on a page longer. It’s better to focus on creating well-written and valuable blog posts rather than just pumping out numerous mediocre ones. Quality over quantity will not only keep your readers engaged, but also help establish your credibility as a blogger.

Not driving traffic to your blog

You may have the best content in the world, but if you’re not actively driving traffic to your blog, it will probably go unnoticed.

It’s really important to promote all your blog posts and to also break the content down into shorter snippets for other platforms such as social media. I cover 9 ways to drive traffic to your blog posts here – but to give you a short break down here are the ways:

  • Pinterest
  • SEO
  • Email Marketing
  • Social Media Networks
  • YouTuve
  • Internal Linking
  • Guest Blogging
  • Submit Your Sitemap
  • Google My Business

Make sure to promote your blog through various channels and engage with other bloggers or online communities to increase visibility and attract new readers.

Final Thoughts

In conclusion, while blogging can be a fun, it’s important to avoid these blogging mistakes in order to have a successful blog. By providing valuable content, promoting your blog through various channels, and keeping your content updated, you can make sure that your blog continues to grow and thrive. So, keep these tips in mind and happy blogging!

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Sarah Worboyes, Website Designer and Dubsado Strategist

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