Nothing irks me more than a slow website (and everyone else trying to load your site for that matter). You know the ones… the page hangs, the images take forever to appear, and before you can say “hang on a sec” your visitor’s already clicked off and is Googling your...
Imagine this… someone clicks your link, they’re ready to throw money at you, and then… your site takes forever to load. They bounce faster than you can say “conversion rate.” Here’s the brutal but honest truth: If your website takes longer than 3 seconds to...
Hands up if you’ve ever opened WordPress, stared at a blinking cursor, and thought, “I just want a website that doesn’t look like I built it at 2am with wine and a YouTube tutorial.” 🙋♀️ If that’s you... hi, hello, welcome. You’re in the right place. Because whether...
Dream client lands on your site, clicks a juicy link expecting gold… and boom — 404 Page Not Found. Not exactly the ‘hire me now’ vibe, right? Broken links aren’t just annoying, they tank your SEO, wreck your user experience, and silently kill your credibility. And...
You’ve just written a killer blog post or service page. The words are flowing, the call-to-action is solid, and you’ve even remembered to update your meta description (go you!). Then comes the image. You drag in that stock photo, hit upload, and move on with your...
I’m not the kind of web designer who creates pretty websites just to tick a box. Because honestly, if your site isn’t being found, clicked on, or doing any heavy lifting? It’s just an expensive business card. A client came to me for a new website. Their business was...
I’ll be honest with you, naming image files used to feel like one of those “meh” tasks I’d happily ignore until the very last minute. You know the vibe: I’ve poured my heart into this blog, edited every word within an inch of its life, found the perfect photo… and now...
Ever clicked on a website that loads slower than your mum typing with one finger? Same. You pop the kettle on, feed the dog, rewatch a couple TikToks… and the page is still buffering like it’s 2003. That, my friend, is an image optimisation fail. And before you start...
If your internal linking strategy is just “add a few ‘click here’ buttons and hope for the best”… we need to talk. One of the questions I get asked all the time is: “Is internal linking really that important?” And the answer? A big, fat, YES — especially if you...
Let’s talk about links - the not-so-sexy but ridiculously important part of your website that nobody ever seems to talk about. You’ve probably heard a lot about backlinks (those golden-ticket links from other sites), but what about internal and external links? These...
For years, my blogging workflow looked something like this: Stare at a blank page for way too long. Scramble through keyword research tools, trying to find a topic that people actually care about. Open 10+ competitor blog posts, picking apart what worked (and what...
AI is cool and all, but let’s be real - most bots sound like they were raised in a windowless office by a team of corporate jargon enthusiasts and LinkedIn “thought leaders” all ‘shouting into the void’. And nobody wants that. If you want a custom GPT that actually...
