WordPress Website Design and SEO

Abigail Jane Coaching | Website Design

When Abi came to me for a website redesign, the goal was clear: create an online presence that truly reflects her new brand guidelines and provide a clear user experience.

Abigail Jane Coaching, her business, is dedicated to transforming lives through personalized coaching sessions, focusing on career growth, personal development, and overall well-being.

Her existing website was difficult to manage and offered a poor user experience. Abi wanted a site that was not only user-friendly but also one she could easily update and manage herself going forward.

Another critical objective was to maintain and improve her search engine rankings. Abi had already achieved first-page rankings for several key terms, and she didn't want to lose her rankings but wanted to also rank for additional keywords that she still wasn't showing up in search engines.

Abi works with a lot of clients 1:1 and wanted to work with more individuals and businesses in the surrounding area. We focused on creating location landing pages around her main service to rank for the additional areas.

The result? She is now ranking for location pages and is now on waitlist for taking new clients!

Project Details:

STYLE: Minimalist, Clean
BRAND DESIGNER: Nicole Roberts
COPYWRITER: Abigail Jane Coaching + Sarah Worboyes
WEBSITE DESIGNER: Sarah Worboyes
RESULTS:
Ranking for +100 additional keywords
TASKS PERFORMED: Keyword Research
Competitor Research
On-Page Optimisation
SEO setup
Lead Magnet Creation
Email Marketing Setup

THE CHALLENGE

Abi wanted an easy to use website that she could use going forward. Her current website was extremely difficult to use, she could structure how she wanted and found that the user experience was challenging.

She also wanted to make sure she kept and improved her rankings on search engines. She had worked hard on her SEO to get to page one for a couple of keywords and didn’t want to ruin her efforts but also wanted to improve on this. 

THE SOULTION

I started with keyword and competitor research, I wanted to find the best possible niche keywords for Abi’s website as her domain authority still wasn’t strong enough to focus on the more difficult keywords.

As Abi wanted to focus on the local area we created location landing pages which were linked to her footer. She is now ranking for all location landing pages, two of which went straight to page one of Google. 

“Sarah has transformed my business with both the Dubsado and now website build. I cannot tell you how much difference it’s made to both my confidence and freed up so much time! Leads are captured easily and converted into sales more effectively.”

Abigail Urwin – Life & Career Coach

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