Child Sleep Specialist

The Solution

We implemented a SEO strategy designed to enhance her online presence and increase her organic traffic.

Our comprehensive SEO strategy included:

• Keyword and Competitor Research: Researching competitor keyword gap and focusing on niche low seo difficulty keywords.
• Technical SEO Audit: Fixing all errors and warning, including duplicate meta data, H1’s, fixing broken links, optimising website speed and minifying CSS & Javascript.
• On-Page Optimisation: Optimising each page with relevant keywords to improve and user experience.
• Local SEO Optimisation and Citation Building: Strengthening local presence and authority.
• Optimising Existing Blog Posts: Refreshing content to maintain engagement and relevance.
• Internal Links Strategy: Creating a cohesive structure that guides visitors and improves crawlability.
• Featured Snippets: Targeting opportunities to appear in prime search positions.
• Disavowing Toxic Backlinks: Protecting the site from harmful links that could damage its reputation.

Through these strategic efforts, we not only optimised Gemma’s website for search engines but also created a digital experience that resonates deeply with her audience, making them feel understood, valued, and supported every step of the way.

The Results

In just under 5 months we achieved:

Organic Traffic vs Paid Traffic

Below is a screenshot that compares the impact of organic traffic to paid traffic. 

Initially, paid traffic, indicated in light blue, was dominant before we began the SEO campaign. 

However, you’ll notice that organic traffic took the lead and maintains a consistently higher level. 

This shift underscores the success and sustainability of the SEO efforts in attracting quality, organic visits to the website.

During the course of our campaign, we successfully secured a featured snippet ranking for the keyword “what tog duvet for 2 year old,” which boasts an impressive keyword volume of 210. 

Multiple Featured Snippets

Total Impressions

Below, you’ll observe how the improvement in keyword rankings led to a noticeable increase in impressions from Google. 

An increase in impressions from Google is significant because it means more users are seeing your website in search results. 

The more often your site appears, the higher the likelihood that users will click through to visit, ultimately driving more traffic to your site. 

This elevated visibility also strengthens brand awareness and credibility. 

Moreover, when combined with an effective click-through rate (CTR), higher impressions can translate into more conversions, whether that means sales, sign-ups, or other desired actions. 

Total Clicks

CTR

An increase in CTR is important as it indicates that a higher percentage of people who see your link actually click on it. 

This means the keywords or content is more relevant and appealing to the target audience. An improved CTR not only drives more traffic to your website but also has the potential to lead to higher conversion rates. 

More clicks usually mean more opportunities for sales, sign-ups, or whatever action you consider valuable for your business.

Additionally, search engines like Google view a high CTR as a signal of relevance, which can positively influence your site’s search engine ranking. 

Interested in our SEO packages? Click here to find out more about how we can help with SEO.