Website Design For Wedding Photographers
Leia Smethurst | Website Design
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- Leia Smethurst | Website Design
Crafting a Professional and Personal Touch for Leia Smethurst's Wedding Photography Website
Leia created her business out of a want to be home when the kids got out of school. With their crazy schedules, and wanting to volunteer for after-school clubs, it soon became obvious that she needed flexibility in her schedule.She worked hard to create a business where she could use my creativity, but also be there for her kids. Photography never occurred to her as a career. It was just a hobby that she had always loved, but never thought she could leverage that creativity to serve others. One day with a friend she realized she could have a creative career, and her love of photography and creating memories for others began! She started in 2010, and by 2014 her husband joined her and they've been shooting weddings together ever since!
Leia wanted a website that was polished and professional. She wanted visitors to be "completely blown away" by her work and to feel that sense of ease when navigating her site. She wanted to:
- Wow visitors with creativity and elegance.
- Showcase the impact a photograph can have, especially when it becomes a treasured memory of a loved one
- Be user-friendly, with clear visuals and minimal navigation.
- Encourage engagement, making it easy to find contact information and social media links.
- Optimised for search engines, driving organic traffic through well-researched keywords. Her primary goal was clear: achieve a 30% increase booking. I had previously worked with Leia on her Dubsado forms.
Project Details:
STYLE: Luxury, Elegant, Minimalist, Clean
BRAND DESIGNER: Sarah Worboyes
COPYWRITER: Sarah Worboyes
WEBSITE DESIGNER: Sarah Worboyes
RESULTS:
- 650% Increase in Clicks:Â From the moment of launch, the newly designed website saw a staggering 650% surge in clicks.
- 600 Total Clicks:Â With an average of 600 total clicks since its launch.
- +50 Keywords on Page One:Â Achieving high visibility, with more than 50 keywords now ranking on the first page of search results.
- +1000 Additional Keywords:Â Strategic keyword targeting and on-page optimisation expanded the site's search visibility.
TASKS PERFORMED:
- Website Design + Development
- Keyword Research & Competitor Research
- User Experience Design
- Responsive Design
- Website Speed Optimisation
- Website Hosting
- On-Page Optimisation
- SEO setup
- Social Media Integration
- Dubsado Integration
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