Website Design for Personal Stylists

Next Level Wardrobe | Website Design

Cassandra Sethi wanted to work with someone that could design her new website and setup her Dubsado account so that they integrated seamlessly.

Cassandra is a top personal stylist in New York & LA, she works with leaders, CEOs, and professionals of all ages and body types. She had clear goals for her new website, she wanted the website to feel clean, aspirational, luxe but still approachable for her Personal Styling business.

Cassandra had just re-branded her business and her main goals were to increase website visitors by 30% from the year prior and to get more paying clients through a compelling, fast (easy to navigate) website.

Through a strategic blend of innovative design, SEO optimisation, and user-centric functionality, the redesigned website has significantly exceeded expectations. the founder of Next Level Wardrobe, recognized this need and partnered with us to redesign her website. The goal was simple yet ambitious—to elevate the brand's online presence and achieve measurable growth in organic traffic and engagement.

Project Details:

STYLE: Minimalist, Clean, Modern, Professional
BRAND DESIGNER: Highflier Powerhouse
COPYWRITER: Krista Walsh Copywriter
WEBSITE DESIGNER: Sarah Worboyes
RESULTS:
✓ 400% Increase in Organic Traffic: Our focused SEO strategy and optimised content led to a dramatic increase in organic visits.

✓ 1.9% Average CTR Since Launch: Enhanced user experience and compelling calls to action contributed to a higher click-through rate.

✓ 322,000 Total Clicks: Consistent engagement with the new site design resulted in an impressive number of total clicks.

✓ +800 Additional Keywords Ranking: Strategic keyword targeting and on-page optimisation expanded the site's search visibility.
TASKS PERFORMED:
Website Design & Development
User Experience Design
Keyword Research
Competitor Research
On-Page Optimisation
SEO setup
Advanced AJAX Filter Setup
Lead Magnet Creation - Interact Quiz Setup
Email Marketing Integration

Before Design

Next Level Wardrobe, Before Website Design

After Design

NLW, After Website Design, Sarah Worboyes
Custom Website Design, Next Level Wardrobe Stylist
NLW The Polished Professional Blog, AJAX Filter, Website Design
Website Design for Personal Stylist Next Level Wardrobe

“When I think back to working with Sarah, one thing that stood out was her organization skills with project management for my new website and Dubsado.

I was always impressed by her ability to keep A TON of information organized via various software that we used together. Whenever I gave feedback, it was addressed quickly and implemented because of her project management processes.

I’ve already recommended friends to Sarah and even my husband as he’s looking to have a new website. She was detailed in her work and really cared about delivering a great final product.”

– Cassandra Sethi – Next Level Wardrobe

View The Website

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