The Challenge
Ramin wanted a website that portrayed a sense of trust and calm. He wanted visitors to feel that they can trust his company with their money and their private/personal information.
Ramin had previously DIY-ed his brand and website on Squarespace and wasn’t happy with the overall user experience. He felt it didn’t explain all of his services in enough detail and he wasn’t getting any organic traffic.
Ramin’s target audience are:
Expats who need reliable financial services and are looking to relocate from US to Europe.
Retirees looking for trustworthy management of their finances and secure handling of personal information.
The Solution
We designed a brand and website that conveyed trust and calmness using a clean uncluttered layout. We focused on creating an easy navigation for users, with comprehensive details about all the financial services offered – previously Ramin was using one service page to hold information on all 4 services he was offering his clients. We made sure the site was mobile-responsive and optimised website speed and performance.
We conducted keyword research & competitor research to target relevant search terms and implemented on-page SEO best practices (meta tags, headers, alt text). Lastly, we understand the importance of growing an email list so we helped Ramin to put together a lead magnet that provides his subscribers a quick win.
Our Objectives and what we achieved:
- Improve the overall aesthetic and user experience and make the site more engaging
- Create a website design that creates trust and calmness to make visitors feel confident in the company’s ability to handle their money and personal information.
- Improve the overall user experience to ensure that visitors can easily find detailed information about all services offered.
- Optimise the website for search engines to attract organic traffic from potential clients.
- Position the website as a professional storefront that showcases the company’s expertise and services.
- Achieve specific client acquisition goals by the end of 2024 and 2025
- Implement clear calls-to-action (CTAs) across the website to guide visitors toward booking consultations or contacting the company.
- Use landing pages tailored to specific services to capture leads efficiently.
- Integrate Google analytics to allow the client to monitor their visitors behavior and adjust strategies accordingly in future
- To make sure that the website accurately reflects the brand’s values of professionalism, expertise, and personalised service.
- Craft compelling copy that speaks directly to the target audience’s needs and concerns.
- Highlight the company’s unique selling points and value proposition clearly.
- Consistently use clients new brand guidelines by using brand colors, fonts, and imagery throughout the website.
- Capture interested potential clients by creating a relevant lead magnet to build an email list to create campaigns and updates around financial news and the clients service.
Nomad Financial Website Before & After
