The Challenge
Linda’s came to me with specific goals in mind, these were:
- Double Her Income: Achieving this within 12 months by securing just a few additional clients.
- Expand Newsletter Subscribers: Increasing her subscriber base from approximately 1,300 to double that number.
- Top 3 Rankings: Aiming for top 3 positions for key terms such as “fitness copywriter” and “health and fitness copywriter.”
With these targets in place, we worked to create a website that not only meets her business needs but also resonates deeply with her audience, making them feel understood, valued, and empowered.
The Solution
The redesign included:
Modern Aesthetics: A fresh, contemporary look that conveys professionalism and expertise. We revised her brand guidelines including – fonts, colours and brand visuals / elements.
Engaging Visuals: Infusing Linda’s humor and unique style into the design to create a memorable user experience.
SEO Optimisation: Extensive keyword research and competitor research to optimise all website pages to improve organic discoverability.
Lead Generation: Strategically placed call-to-actions and new contact forms created to attract and capture leads.
Content Strategy: Highlighting success stories and testimonials to build trust and authority.
Additional Lead Magnets: Creating three additional lead magnets with optimised landing pages to grow her email list
“Sarah helped me rethink my lead magnets and my overall services. I did a deep dive into what each service offered to bring clarity to the entire site.”
Linda Melone – The Copy Worx
