SEO. Three little letters that strike fear into the hearts of business owners everywhere. You’ve Googled it. You’ve read the advice: “Use keywords!” “Write great content!” “Optimise for Google!” But seriously… what does any of that MEAN? And where the heck do you start?
Enter AI – your SEO ride-or-die.
Think of it as the mate who shows up with snacks and explains complicated things without making you feel like a total numpty (we all need one of those).
In this blog, I’ll show you 10 AI prompts to help you fine-tune your website content, get noticed by Google, and finally make SEO feel a little less… terrifying.
Why Use AI for SEO and Content Optimisation?
SEO can feel overwhelming, especially when you’re trying to figure it out on your own. But you don’t need to know everything to make progress. AI helps to simplify the process and take the guesswork out of optimising your website.
Here’s why AI is worth adding to your toolkit:
- It makes SEO feel… possible. AI breaks down complicated tasks like choosing keywords, improving readability, and writing metadata into easy, actionable steps.
- You’ll save TIME. Instead of spending hours tinkering with your website and praying for results, AI gets straight to the point. You can just ask it things like “How can I optimise my service page for the following keywords…” Boom – done!
- It’s beginner-friendly AND budget-friendly. No fancy tools or pricey agencies required. You can literally start improving your website today FOR FREE. f
What Tools Can I Use to Generate Effective AI Prompts?
Okay, so you’re ready to let AI work its magic. But with a million tools out there, which ones are actually worth your time? Let me break it down:
1. ChatGPT
Do I even need to introduce this one? ChatGPT is like the Taylor Swift of AI tools – EVERYONE’s always talking about it.
The free version is a great place to start, but if you’re ready to level up, the paid version is where it’s at. Why upgrade, you ask?
- The responses are sharper, smarter, and less repetitive.
- You can ask more prompts without hitting annoying limits.
- You can train custom GPTs on your own content. Yep, you can create an AI that knows your tone, audience, and business inside-out. Total. Game-changer.
2. Claude AI
I’m just gonna say it – Claude AI writes better than ChatGPT. It’s more intuitive, less robotic, and perfect for creating content that doesn’t feel like a robot spat it out (even though it did).
Again, the free version is great – but you’ll get results from the paid version. And if you’re not sure which tool is worth your money when it comes to ChatGPT vs Claude, here’s the tea:
- Claude is brilliant for longer, more complex tasks that need a human-ish touch.
- ChatGPT is more of an all-rounder – use it for pretty much anything.
Pick the one that vibes with your workflow (or be like me and use both, because why not?).
3. Jasper AI
If AI feels intimidating, Jasper is really beginner-friendly. It’s designed specifically for marketers and content creators, so you’ll get hand-holding (in a good way). Jasper even gives you suggestions as you go, which means you don’t have to know anything about prompt engineering to get solid, SEO-optimised content.
4. Perplexity
This tool is my new obsession. Lately, I’ve been using it more than Google (don’t tell Google). It’s AMAZING for quick research and content ideas, and it even links to its sources – which tend to be far more credible than other AI I’ve mentioned.
A little disclaimer: I know what you’re thinking: “But what’s the point of ranking on Google if everyone’s using tools like Perplexity instead?” Great question, Sherlock. Here’s the thing – tools like Perplexity actually link back to the websites they pull info from. So, if your content is optimised and juicy enough to get noticed, you’re still winning the clicks, traffic, and (hopefully) the clients.
5. SEMrush Content Writing Assistant
If you’re serious about ranking on Google, this tool is your new BFF. It integrates with Google Docs and WordPress, checking your content for SEO potential in real-time.
Key features include: Originality Checker, Readability Insights and AI-Powered Rewrites.
6. Originality.AI
AI-generated content is great, but it still needs to sound like you. Enter Originality.AI – a tool that checks for plagiarism and ensures your tone is human, not robotic. It also scans readability, so your content flows smoothly and feels authentic.
The 10 Free AI Prompts to Improve Your Website Content
Alright, no more foreplay. You came here for the good stuff, so let’s get down to business. These prompts are the cheat codes for SEO stardom – copy, paste, and customise them for tools like ChatGPT, Claude, or Jasper:
1. AI prompt to improve content on your service / sales pages on your website
Simply type in:
“Here’s my current service page content [insert content/or link to the page]. Can you analyse it and suggest what’s missing or how I can improve it to better serve my audience?“
This prompt helps you identify gaps in your content. Are you providing enough information? Is your tone clear and relatable? AI can spot the weaknesses you might miss.
2. AI prompt to find the best keywords for your service page
Here’s my current service page content [insert content]. Can you analyse it and suggest the best keywords to use for SEO and attracting my target audience?
Let AI find those magical keywords that help your page rank higher on Google – and resonate with your ideal clients. (Just make sure you pop them into a keyword research tool and do some actual keyword research before using them.)
3. AI prompt to increase conversions on your service pages
What changes can I make to my service page to increase conversions, such as more sign-ups, inquiries, or bookings?
Conversions are the goal, right? AI can suggest tweaks to your layout, calls-to-action, or messaging to help you turn visitors into paying clients.
4. AI prompt to identify unique selling points for your service pages
How can I differentiate my [instert service] service page from competitors offering similar services?
Standing out in a crowded market is key. Use this prompt to identify unique selling points and make your services shine in a sea of sameness.
5. AI prompt to improve service page user experience
What can I do to make my service page more user-friendly and ensure potential clients can easily find the information they need?
A clear, easy-to-navigate page keeps people on your site longer. This prompt helps AI analyse your layout and structure to suggest improvements for usability.
6. AI prompt to write meta titles
Write a compelling meta title under 60 characters for my service page that includes [primary keyword] and encourages clicks from my target audience.
Meta titles are the first thing people see in search results. A strong, keyword-rich title can dramatically improve your click-through rates.
7. AI prompt for writing meta descriptions for your service pages
Write a captivating meta description under 160 characters for my service page that includes [primary keyword] and highlights the key benefits to encourage clicks from my target audience.
Meta descriptions are like mini sales pitches. AI can craft one that hooks your audience and gets them to click through to your site.
8. AI prompt for SEO improvements on your service pages
Analyse the following content [insert content] and suggest where I can make SEO improvements, such as optimising keyword usage, enhancing readability, or improving internal linking.
SEO isn’t just about keywords – it’s also about structure, readability, and how your pages connect. This prompt helps you tidy up your content for maximum impact.
9. AI prompt to find relevant faqs for your service pages
Based on the following service description [insert service details], provide a list of common questions potential users might ask about this service.
Answering client questions before they even ask is a power move. Use this prompt to create FAQs that show you get your audience.
10. AI prompt to find the best blog posts relating to your services
Based on the following service description [insert service details], suggest blog post ideas that would attract and engage my target audience.
Struggling with content ideas? Let AI brainstorm blog topics tailored to your audience and services. This is content marketing made easy.
When using these prompts, don’t just take the first answer AI gives you. Ask follow-up questions, tweak the results, and make sure they align with your brand voice and goals. AI is a tool – it’s still up to you to add the human magic.
Tips for Getting the Most Out of Your Prompts
The above prompts, are a starting point. To get the most of them you all need to:
- Be specific. Vague prompts = vague answers. Don’t say, “Write a blog about wedding photography.” Instead, try, “Write a 200-word intro for a blog on why couples should invest in professional wedding photography, using a warm and friendly tone.”
- Give context. Tell AI about your audience, tone, or goals. E.g., “My audience is busy professionals who want practical nutrition advice. Write in an approachable, no-nonsense tone – think supportive but not preachy.”
- Break it down. Don’t ask for an entire service page in one go. Start with a headline, then move on to benefits, and so on.
- Review and tweak. AI isn’t perfect. Polish awkward bits and make it sound more YOU.
- Ask follow-ups. If it doesn’t sound quite right – push back with questions like, “Can you rephrase this in a friendlier tone?”
- Save your faves. Got a killer prompt that nailed it? Save it for next time – no need to reinvent the wheel.
- Experiment. Play around with wording until you find what works. Trial and error is part of the fun!
How Can AI Prompts Improve the Quality of Your Website’s Content?
AI prompts help take the guesswork out of writing and give you clear, actionable insights so you can spend less time stressing and more time actually running your business.
Here’s what they help you do:
- Find the right keywords to boost your chances of ranking on Google (hello, organic traffic!).
- Write content that makes both search engines and humans happy – because let’s be real, you need both.
- Save time on boring, repetitive tasks like meta descriptions and outlines.
- Level up your content’s structure and readability, making it easier for your dream clients to find what they need (and take action).
Can AI Prompts Replace Human Content Creators or SEO Experts?
Short answer: Nope.
Long answer: AI is brilliant for brainstorming, creating outlines, and tackling the boring, repetitive stuff. But it can’t replace the creativity, perspective, and strategic thinking that humans bring to the table. Think of AI as the Robin to your Batman – it’s there to help, but YOU are the one calling the shots.
Final Thoughts
Look, I get it – SEO feels like that intimidating thing on your to-do list that you keep avoiding. Trust me, I’ve been there. But the truth is, SEO isn’t some magical, untouchable force reserved for tech wizards or people with infinite budgets. It’s just a series of small, intentional steps that add up over time. And with tools like AI, you’ve got a cheat code in your back pocket.
You don’t need to know everything (seriously, nobody does). What matters is starting. Use the prompts, experiment with the tools, and don’t be afraid to fumble a little – it’s all part of the process.
Ready to start optimising your website like a pro? Download my FREE SEO Checklist for real actionable steps that will get you noticed by Google and your dream clients.
And if you’re thinking, “This all sounds great, but I need someone to just do it for me,” I’ve got you. Check out my SEO services, and let’s craft a strategy that takes your website from ‘meh’ to ‘WOW.’
